Dr. Gajdoš: tailor-made marketing for dentists

The beginning

The story began in 2021, when we looked at the drgajdos.sk campaigns through our lens. It was clear there was work to do. Our first goal was to earn the client's trust and show the full potential of digital marketing.

First steps: tracking and one clear conversion

As a digital all-rounder we started with the basics: we defined the conversion as the main measurable KPI and tracked the whole website, from Google Tag Manager to the Meta pixel.

At the same time we moved to a better booking system. The online booking became our conversion, and its cost our top priority.

Almost 5× better cost efficiency

Thorough keyword and audience analysis and A/B testing of creatives cut the cost per submitted order by 79% in ten months. It then stabilised and set the benchmark we still work from.

The old website's limits and the road to a new one

As much as 78% of visits came from mobile, yet the old website did not work well on phones. Together with the client we agreed on a new website built for fast booking from a phone.

A new website, a new identity

We used the new website to rebrand Dr. Gajdoš. The modern identity meets the standards of the healthcare segment online and offline, from the website and social media to business cards.

A new identity, new campaigns

Since July 2023 an always-on campaign has been driving online bookings. The best ad, "A new smile? First check-up free", brought 2,267 booking clicks at €0.58 each. The free check-up ads account for two thirds of all booking clicks.

The results allowed the client to double the budget while keeping profitability high.

The most efficient year

2,900 clicks on online booking at an average of €0.76. In May and June 2024 the cost fell to €0.35 – €0.39, 61% less than in the first months of the campaign.

We extended the campaigns with reach and the blog: 1.1 million impressions at €0.70 per thousand and 8,535 blog visits at under 10 cents each.

New creatives, wider reach

A new creative set, "Perfect smile", "Healthy smile" and "Care", delivered 1.35 million impressions and 9,660 website visits from ads.

A faster website with a blog and price list

We rebuilt the website under the surface: the same look patients know, but faster, with a blog, a price list and booking right on the page. The launch campaign brought 1,039 website visits at €0.07 each in its first week.

All data one click away

The client has a tailor-made Looker Studio report: website traffic, paid campaign results, organic posts and budgets in one place, always up to date and available online.